Introduction to Marketing [efilm]
2015
Streaming Video
Defines an effective macro-marketing system as the "delivery of a standard of living." Discusses how marketing strategy includes a written marketing plan with target market identification and a related marketing mix to satisfy potential customers. Features examples and interviews from both consumer and business/organizational markets. Suggests an Internet presence can be a marketing tool for nearly all organizations. Uses an eBay auction to demonstrate the interaction of supply and demand to determine "market price." An excellent video for in introductory marketing course or for a marketing section in any business course.
Main title:
Author:
Imprint:
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Collation:
1 online resource (streaming video file)
Notes:
Title from title frames.In Process Record.Originally produced by D.E. Visuals in 2008.In English
System details:
Mode of access: World Wide Web.
Language:
Undetermined
Subject:
Index terms:
Marketing; Advertising and PR
BRN:
494782
Electronic access: