Learning Package Design [eLearn]
Herrera, Gerardo2017
Streaming Video
Learn the basics on how to approach a package design project, and create a memorable design that accurately reflects your brand and stands out from the competition.Package design plays a crucial role in the development of a brand's identity. In this course, learn how to approach a package design project, and create a memorable design that accurately reflects your brand and stands out from the competition. Gerardo Herrera explains the basic roles of packaging, and goes into what makes a successful package. He also dives into branding and package format, discussing how to understand the competition, choose a form that communicates your brand, determine if you should use stock packages or go the custom route, and find the right packaging vendor for your needs. From there, he gets into the details of package design, discussing elements such as color, typography, and texture, and how they contribute to delivering positive shelf impact for your brand.
Main title:
Learning Package Design [eLearn] / with Gerardo Herrera
Author:
Herrera, Gerardo, speakerlinkedin.com (Firm)
Work:
Imprint:
Carpenteria, CA linkedin.com, 2017.
Notes:
6/09/201712:00:00AM
Performers:
Cast: Presenter: Gerardo Herrera
System details:
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
LC class:
LDC555798
Language:
English
BRN:
684534
Electronic access: