Serious creativity : using the power of lateral thinking to create new ideas
De Bono, Edward, 1933-20212015
Book
If you want to be the best, focus on your most valuable asset: the power of your creative mind. As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring.
Main title:
Author:
De Bono, Edward, 1933-2021, author
Imprint:
London : Vermilion, 2015.©1992
Collation:
viii, 472 pages : illustrations ; 22 cm
Notes:
Includes index.
ISBN:
97800919397009780091939700 (paperback)
Dewey class:
153.35
Language:
English
Subject:
BRN:
422942
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Kathleen Syme Carlton | -Health | HEALTH 153.35 DEBO | Available |