Influence : the psychology of persuasion
Cialdini, Robert B.2007
Book
Subject: "Influence, the classic book on persuasion, explains the psychology of why people say "yes"?and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader?and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success."--Publisher's website.
Main title:
Influence : the psychology of persuasion / Robert B. Cialdini.
Author:
Cialdini, Robert B., author
Edition:
First Collins Business Essentials edition
Imprint:
New York : Collins, 2007.
Collation:
xiv, 320 pages : illustrations ; 21 cm.
Notes:
"Revised edition"--Cover.Includes bibliography: pages ([293]-309) and index.
Contents:
Weapons of influence -- Reciprocation : the old give and take--and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Epilogue. Instant influence : primitive consent for an automatic age.
ISBN:
9780061241895 (pbk)006124189X (pbk)9780061241895 (paperback)006124189X (paperback)
Dewey class:
153.852
Language:
English
Added title:
Related title:
Influence : The Psychology of Persuasion [ebook]Influence [ebook] : The Psychology of Persuasion
BRN:
43688
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| City Library | -Health | HEALTH 153.852 CIAL | On loan - Due: 13 Jul 2026 |
| Southbank Library | -Health | HEALTH 153.852 CIAL | Available |