Consumer Behaviour: Concepts and Perspectives [efilm]
2015
Streaming Video
A video from ECU's archive of documentaries and teaching films. Five consumer researchers discuss the concept of consumer behaviour from different perspectives. The more traditional definitions are questioned as broader consumption issues are suggested along with alternative research methodologies. Produced by David Crewes.
Author:
Imprint:
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Collation:
1 online resource (streaming video file)
Notes:
Title from title frames.In Process Record.Originally produced by Edith Cowan University in 2012.In English
System details:
Mode of access: World Wide Web.
Language:
Undetermined
Subject:
Index terms:
Marketing; Advertising and PRMental Health
BRN:
493913
Electronic access: