The illusion of choice : 16 1/2 psychological biases that influence what we buy
Shotton, Richard2023
Book
Every day, people make hundreds of choices. Many of these are commercial: what shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.
Main title:
Author:
Shotton, Richard, author
Imprint:
Petersfield : Harriman House, 2023.©2023
Collation:
ix, 206 pages : illustrations ; 22 cm
Notes:
Includes bibliographical references and index.
ISBN:
9780857199744 (pbk)9780857199744 (paperback)
Dewey class:
658.8342153.83
Language:
English
Related title:
Subject:
BRN:
758221
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| narrm ngarrgu Library and Family Services | -Business and IT | BUSIN 658.8342 SHOT | On loan - Due: 14 Jul 2026 |