Creating the strategy : winning and keeping customers in B2B markets
Gould, Rennie2012
Book
Creating the Strategy is a practical, how-to book that brings together the most important elements of business strategy, B2B marketing theory and sales management. It is aimed at those wanting to structure their organisations around the winning and keeping of customers in B2B markets, typically MD's, General Managers and Directors and Senior Managers in Sales and Marketing. The book is written by a practicing management consultant and introduces a number of unique and powerful methodologies proven in workshops conducted with clients such as Mercedes-Benz and AXA Insurance. It looks at those elements responsible for creating outstanding sales and business performance in B2B markets.
Main title:
Author:
Imprint:
London : Kogan Page, c2012.
Collation:
x, 238 p. : ill. ; 24 cm.
Notes:
Includes index.
Contents:
Pt. 1 sales and Customer Strategy -- pt. 2 Creating Strategy -- pt. 3 Managing Strategy -- pt. 4 Implementing Strategy.
ISBN:
9780749466145
Dewey class:
658.802
Language:
English
BRN:
104436
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Library at the Dock | -Business and IT | BUSIN 658.802 GOUL | Available |