Webs of influence : the psychology of online persuasion : the secret strategies that make us click
Nahai, Nathalie2017
Book
Subject: This book brings together the latest insights from the worlds of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour.
Main title:
Author:
Nahai, Nathalie, author
Work:
Edition:
Second edition.
Imprint:
Harlow : Pearson Education Limited, 2017.©2017
Collation:
xiii, 238 pages : illustrations (some colour) ; 24 cm.
Notes:
First published: 2012.Includes bibliographical references and index.
ISBN:
9781292134604 (paperback)
Dewey class:
658.872
Language:
English
Subject:
BRN:
480394
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| City Library | -Business and IT | BUSIN 658.872 NAHA | Available |