Small message, big impact : the elevator speech effect
Sjodin, Terri L.2012
Book
"Terri Sjodin defines an elevator speech as a brief presentation that introduces a product, service, or idea. Its purpose isn't to say everything about your topic-just to intrigue and inspire the listener to want to hear more. And Sjodin suggests you expand your vision of what it can do. 'Don't just think of an elevator speech as a generic tool you use in chance moments-consider the concept as a strategy to manage multiple talking points and to communicate more complex ideas as well.' Her bestselling book is an entertaining, practical guide to making your message concise, compelling, and effective. In this newly updated edition, Sjodin offers her time-tested strategies and advice, including simple outlines, worksheets, a sample elevator speech, evaluation forms, and much more"-- Provided by publisher.
Main title:
Small message, big impact : the elevator speech effect / Terri L. Sjodin.
Author:
Imprint:
New York : Portfolio, c2012.
Collation:
219 p. : ill. ; 22 cm.
Notes:
Includes index.
ISBN:
9781591845485
Dewey class:
658.452
LC class:
HF5718.22
Language:
English
BRN:
170267
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Kathleen Syme Carlton | -Business and IT | BUSIN 658.452 SJOD | Available |