The E-myth revisited : why most small businesses don't work and what to do about it
Gerber, Michael E.1995
Book
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business--from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed--and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
Main title:
The E-myth revisited : why most small businesses don't work and what to do about it / Michael E. Gerber.
Author:
Edition:
3rd edition
Imprint:
New York, N.Y. : HarperBusiness, c1995.New York, N.Y. : HarperBusiness, c1995.
Collation:
xvi, 268 pages ; 21 cm.
Notes:
"1. The entrepreneurial myth : the myth that most people who start small businesses are entrepreneurs; 2. the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does technical work." -- back cover.
Contents:
Pt. I. The E-Myth and American Small Business. Ch. 1. The Entrepreneurial Myth. Ch. 2. The Entrepreneur, the Manager, and the Technician. Ch. 3. Infancy: The Technician's Phase. Ch. 4. Adolescence: Getting Some Help. Ch. 5. Beyond the Comfort Zone. Ch. 6. Maturity and the Entrepreneurial Perspective -- Pt. II. The Turn-Key Revolution: A New View of Business. Ch. 7. The Turn-Key Revolution. Ch. 8. The Franchise Prototype. Ch. 9. Working On Your Business, Not In It -- Pt. III. Building a Small Business That Works! Ch. 10. The Business Development Process. Ch. 11. Your Business Development Program. Ch. 12. Your Primary Aim. Ch. 13. Your Strategic Objective. Ch. 14. Your Organizational Strategy. Ch. 15. Your Management Strategy. Ch. 16. Your People Strategy. Ch. 17. Your Marketing Strategy. Ch. 18. Your Systems Strategy. Ch. 19. A Letter to Sarah -- Epilogue: Bringing the Dream Back to American Small Business -- Afterword: Taking the First Step.
ISBN:
9780887307287 (paperback)0887307280 (paperback)
Dewey class:
658.022
LC class:
HD62.7
Language:
English
Related title:
The E-Myth Revisited [ebook] : Why Most Small Businesses Don't Work and What to Do About It
BRN:
189606
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| City Library | -Business and IT | BUSIN 658.022 GERB | Available |
| Library at the Dock | -Business and IT | BUSIN 658.022 GERB | Available |
| North Melbourne Library | -Business and IT | BUSIN 658.022 GERB | Available |