Advanced Product Marketing [eLearn]
Chang, Jonathan2019
Streaming Video
Enrich your product marketing skill set. Learn how to collaborate with different stakeholders, define your audience, and create a go-to-market strategy.At a basic level, product marketing is about determining who your users are, what they need, and how to align your products with those needs. In this course, professor, speaker, and product marketing guru Jon Chang shares advanced techniques designed to help product marketers accomplish this central goal—ensuring that a product resonates with its intended audience—with finesse. Learn how to leverage different research methodologies to define your audience and match products to their needs, as well as how to create a go-to-market strategy. Plus, get tips for collaborating effectively with different stakeholders, including product managers, marketers, and other researchers.
Main title:
Advanced Product Marketing [eLearn] / with Jonathan Chang
Author:
Chang, Jonathan, speakerlinkedin.com (Firm)
Imprint:
Carpenteria, CA linkedin.com, 2019.
Notes:
8/13/201912:00:00AM
Performers:
Cast: Presenter: Jonathan Chang
System details:
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
LC class:
LDC5038215
Language:
English
BRN:
668260
Electronic access: