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The sales acceleration formula : using data, technology, and inbound selling to go from $0 to $100 million

Roberge, Mark (Sales executive)2015

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Summary

This book provides a scalable, predictable approach to growing revenue and building a winning sales team. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilising the metrics-driven, process-oriented lens through which he was trained to see the world. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales. In today's digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable. A formula does exist.