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Logobook

Houplain, Ludovic2013

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Summary

Signs of our times. This is a monumental logo compilation. The 2009 Academy Award-winning "Animated Short Logorama", heavily based on the use of logos and brands, became the ultimate reference for corporate culture. Conceived by Ludovic Houplain from H5 design studio in Paris, the film tells the story of our times through the products and services that surround us on a daily basis. The trio who directed it, Francois Alaux, Herve de Crecy, and Ludovic Houplain, conducted an extensive research for over one year, collecting over 40,000 symbols and trademarks that represent our world today. Their monumental archive is the basis of this reference guide, featuring approximately 7,000 logos organized alphabetically, with information about the designers, year of creation, country, brand, and company.