Qualitative Consumer Research. Episode 4 [efilm]
2015
Streaming Video
A video from ECU's archive of documentaries and teaching films. In this program Professor Russell Belk describes each of the various continuums of observation from: participant to non participant, obtrusive to non obtrusive, clandestine to open and short term to long term. Professor Belk also discusses the advantages and limitations of observation as a means of data collection plus the use of visual elicitation methods. Produced by David Crewes.
Main title:
Author:
Imprint:
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Collation:
1 online resource (1 video file, 27 min.) : digital, stereo., sound, color
Notes:
Originally produced by Edith Cowan University in 2012.Originally produced Perth, Edith Cowan University, 2012.
System details:
Mode of access: World Wide Web.
Language:
English
BRN:
493350
Electronic access: