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Brand and talent

Keohane, Kevin2014

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Summary

In Brand and Talent, Kevin Keohane makes the connection between how an organisation's purpose, ambition, strategy and positioning should drive - and be driven by - its talent agenda. He looks at how organisations can better communicate with people before, during and after their association with the enterprise and presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews with thought leaders, such as Tom Crawford, current Head of Internal Comms and Engagement at O2 and UK Director of Internal Comms at British Gas; Gaurav Mishra, Asia Director of Social Media, MSLGROUP; Paloma Alos, Head of Global Marketing KPMG; Denmark intranet guru Brett Minchington and others.