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City of Melbourne Libraries

The marketing series. 7, The marketing mix : promotion [efilm]

2014
Streaming Video

Total copies: 1

Available: 0

Key topics covered include: The promotional mix, Advertising, Direct marketing, PR & sponsorship, Point of sale, Promotion, Above the line/below the line marketing, Ethics, Internet v conventional promotion.
Imprint:
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Collation:
1 online resource (1 video file, approximately 30 min.) : digital, .flv file, sound
Notes:
Title from title frames.Originally produced by TV Choice in 2013.
System details:
Mode of access: World Wide Web.
Language:
English
BRN:
491790
Electronic access:
LocationCollectionCall numberStatus/Desc
eLibrary*eFilmClick the stream eFilm link above (Set: 18 Feb 2021)
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