Marketing Strategy for Small Business [efilm]
2015
Streaming Video
Discusses the importance for small businesses to have a marketing plan and a marketing strategy to implement that plan. Covers the marketing concept of customer satisfaction and profit maximization. Suggests how to identify target markets and meet their needs with a proper marketing mix. Features several small businesses including manufacturers, retailers and service providers. Excellent for any course in entrepreneurship, small business management, or Marketing
Main title:
Author:
Imprint:
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Collation:
1 online resource (streaming video file)
Notes:
Title from title frames.In Process Record.Originally produced by D.E. Visuals in 2008.In English
System details:
Mode of access: World Wide Web.
Language:
Undetermined
Subject:
Index terms:
Business SkillsMarketing; Advertising and PR
BRN:
494916
Electronic access: