Writing White Papers [eLearn]
Geller, Tom2018
Streaming Video
Learn how to structure and write a clear, engaging white paper that educates readers about a concept, initiative, or product.White papers were originally produced by governments, but now serve a vital purpose in marketing departments worldwide. A white paper is a deep dive into a concept, initiative, or product, designed to educate and persuade by framing issues in a clear way. In this course, corporate communications pro Tom Geller leads you through the format, purposes, and uses of white papers; helps you define what you want your paper to be; and then helps you make it a reality. You'll finish this course with information about where white papers fit in the greater business ecosystem—and how to make your paper the best it can be.
Main title:
Writing White Papers [eLearn] / with Tom Geller
Author:
Geller, Tom, speakerlinkedin.com (Firm)
Work:
Imprint:
Carpenteria, CA linkedin.com, 2018.
Notes:
10/09/201812:00:00AM
Performers:
Cast: Presenter: Tom Geller
System details:
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
LC class:
LDC699319
Language:
English
BRN:
666894
Electronic access: