Investigating Google's search engine : ethics, algorithms, and the machines built to read us
Graham, Rosie, 1990-2022
Book
"What do search engines do? And what should they do? These questions seem relatively simple but are actually urgent social and ethical issues. The influence of Google's search engine is enormous. It does not only shape how Internet users find pages on the World Wide Web, but how we think as individuals, how we collectively remember the past, and how we communicate with one another. This book explores the impact of search engines within contemporary digital culture, focusing on the social, cultural, and philosophical influence of Google. Using case studies like Google's role in the rise of fake news, instances of sexist and misogynistic Autocomplete suggestions, and search queries relating to LGBTQ+ values, it offers original evidence to intervene practically in existing debates. It also addresses other understudied aspects of Google's influence, including the profound implications of its revenue generation for wider society. In doing this, this important book helps to evaluate the real cost of search engines on an individual and global scale"--
Main title:
Author:
Graham, Rosie, 1990-, author
Imprint:
London : Bloomsbury Academic, 2022.©2022
Collation:
xiii, 238 pages : illustrations ; 24 cm.
Series title:
Notes:
Includes bibliographical references (pages 217-233) and index.
Contents:
Introduction: Investigating Google's Search EngineUnderstanding Google Queries and the Problem of IntentionsGoogle's Impact on Cognition and Memory: Histories, Concepts, and Technosocial PracticesAutocomplete: Stereotypes, Biases, and Designed DiscriminationGoogle's Search Engine Results: What is a Relevant Result?The Real Cost of Search Engines: Digital Advertising, Linguistic Capitalism, and the Rise of Fake NewsConclusion: What if Search Engines Were Actually Built to Benefit Users?
ISBN:
9781350325197 (pbk)9781350325197 (paperback)
Dewey class:
338.761005338.761
LC class:
ZA4234.G64
Language:
English
BRN:
788428
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| narrm ngarrgu Library and Family Services | -Business and IT | BUSIN 338.761 GRAH | Available |