Jab, jab, jab, right hook : how to tell your story in a noisy, social world
Vaynerchuk, Gary2013
Book
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Main title:
Jab, jab, jab, right hook : how to tell your story in a noisy, social world / Gary Vaynerchuk.
Author:
Edition:
First edition.
Imprint:
New York, NY : HarperBusiness, [2013]New York, NY : HarperBusiness, [2013]
Collation:
xx, 195 pages : colour illustrations ; 24 cm.
Notes:
Includes bibliographical references.
Shelving notes:
31386 0000022268 1 21-02-2014 99 http://www.amazon.com/E-commerce-Industries-Professions-Books/b/ref=dp_brlad_entry?ie=UTF8&node=541256 nyctro 25-02-2014 7
Contents:
Machine generated contents note: Round 1 The Setup -- Round 2 The Characteristics of Great Content and Compelling Stories -- Round 3 Storytell on Facebook -- Round 4 Listen Well on Twitter -- Round 5 Glam It Up on Pinterest -- Round 6 Create Art on Instagram -- Round 7 Get Animated on Tumblr -- Round 8 Opportunities in Emerging Networks -- Round 9 Effort -- Round 10 All Companies Are Media Companies -- Round 11 Conclusion -- Round 12 Knockout.
ISBN:
9780062273062 (hardback)
Dewey class:
658.872
LC class:
HF5415.1265
Language:
English
Added title:
BRN:
69021
Electronic access:
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Library at the Dock | -Business and IT | BUSIN 658.872 VAYN | Available |