Value proposition design
Osterwalder, Alexander2014
Book
This book is based on the same concepts as Business Model Generation, however, it will focus on the principles of great value propositionswhich is the most important of the 9 building blocks of the Business Model Canvas. Great value propositions: Are embedded in great business models. Focus on few pain relievers and gain creators, but those do extremely well. Focus on jobs, pains, or gains that a large number of customers have, or for which a small number is willing to pay a lot of money. Align with how customers measure success. Focus on the most significant jobs, most severe pains, and most relevant gains. Differentiate from competition in a meaningful way. Address functional, emotional, and social jobs all together.
Main title:
Value proposition design / written by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith ; designed by Trish Papadakos.
Author:
Osterwalder, Alexander, authorPigneur, Yves, authorBernarda, Gregory, authorSmith, Alan (Designer), author
Work:
Imprint:
Hoboken, New Jersey Wiley, 2014.©2014.
Collation:
xxv, 290 pages : illustrations (colour) ; 19 x 25 cm.
Series title:
Notes:
"How to create products and services customers want."Includes index.Formerly CIP. Uk
ISBN:
9781118968055 (paperback)
Dewey class:
658.4012
Language:
English
Subject:
BRN:
218446
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Kathleen Syme Carlton | -Business and IT | BUSIN 658.4012 OSTE | Available |
| Library at the Dock | -Business and IT | BUSIN 658.4012 OSTE | On loan - Due: 12 Jul 2026 |
| North Melbourne Library | -Business and IT | BUSIN 658.4012 OSTE | Available |
| Southbank Library | -Business and IT | BUSIN 658.4012 OSTE | Available |