Writing for the web : creating compelling web content using words, pictures, and sound
Felder, Lynda2012
Book
This straightforward guide offers a clear, commonsense approach to building effective web content with engaging text, visuals, and sound. Uses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused web copy, coupled with compelling visuals and sound. Focuses on writing practices and guidelines, with exercises and prompts developed by the author. Features clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice. Unlike other web content books that are long-winded and filled with technical details on web development and design, Writing for the Web focuses on what all web writers need to know to build effective web content using words, pictures, and sound. Instructor/writer Lynda Felder uses easy-to-follow passages accompanied by lists, tables, photographs, and other visuals to illustrate the key concepts behind writing non-Linear, interactive stories; writing succinct and clear copy; and working compelling images, motion graphics, and sound into your content.
Main title:
Author:
Imprint:
Berkeley, Calif. : New Riders, c2012.
Collation:
x, 181 p. : ill. ; 23 cm.
Notes:
Includes bibliographical references and index.
Contents:
Machine generated contents note: ch. 1 All You Really Need to Know -- Messages, Messages, Messages -- Make Your Messages Rise Above the Din -- Who Is Your Audience? -- Challenges -- Up Next -- ch. 2 Best Practices fox Writing for the Web -- Write Succinctly -- Use a Conversational Style -- Use Precise Terms -- Use Plain Terms -- List Items -- Keep Sentences Short -- Keep Paragraphs Short -- Chunk Information -- Title and Subtitle -- Organize for Your Audience -- Set the Right Tone -- Challenges -- Up Next -- ch. 3 Working with Images -- Choose the Right Type of Image -- Keep the Message Clear -- Telling a Story -- Think of the Global Audience -- Using Tables, Charts, and Graphs -- Challenges -- Up Next -- ch. 4 Adding Motion -- Getting Started with Motion -- Developing the Story -- Guidelines for Video and Animation -- Challenges -- Up Next -- ch. 5 Adding Sound -- Choosing Sounds -- Adding Sound Effects -- The Human Voice -- Planning a Podcast -- Recording Guidelines --Contents note continued: Interviewing Techniques -- Challenges -- Up Next -- ch. 6 Writing Nonlinear, Interactive Stories -- Managing Content -- Adding Links -- Nonlinear, Interactive Stories -- Challenges -- Up Next -- ch. 7 Writing Succinctly -- Stay Focused -- Be Positive -- Trust the Reader -- Choose Anglo-Saxon Words -- Eliminate Excess Words -- Stop Hype -- Challenges -- Up Next -- ch. 8 Wilting with Style and Good Grammar -- Style or Grammar? -- Choosing Your Style -- Grammar Rules -- Challenges -- Up Next -- ch. 9 Telling a Good Story -- What Makes a Good Story? -- Story Elements -- Developing Stories -- Refine Your Senses -- Jump In -- Start with a Hook -- Add Cliff-hangers -- Challenges -- Up Next -- ch. 10 A Refresher on the Rhetorical Modes -- Rhetorical Modes -- Rhetoric in Ancient Greece -- Making Web Content Credible -- Rhetoric for Web Content -- Patterns and Strategies -- Images and Rhetoric -- Challenges -- Up Next -- ch. 11 Writing Instructions --Contents note continued: Know Your Audience -- Begin with an Introduction -- Write Straightforward Steps -- Provide Illustrations -- Show Motion with Video or Animation -- End on a Positive Note -- Test, Test, Test -- Challenges -- Up Next -- ch. 12 Writing Blogs -- What Exactly Is a Blog? -- Choosing Topics and Themes -- Composing a Succession of Stories -- Sustaining Readership -- Challenges -- Up Next -- ch. 13 Re-vision -- Writing Is Rewriting -- Workshops and Critiques -- When Is Your Story Finished? -- Challenges -- Up Next -- ch. 14 Writing Practice -- Freewriting -- Collaborative Freewriting -- Suggested Exercises.
ISBN:
9780321794437
Dewey class:
006.76
LC class:
TK5105.888
Language:
English
Subject:
BRN:
187689
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Southbank Library | -Business and IT | BUSIN 006.76 FELD | Available |