The storytelling edge : how to transform your business, stop screaming into the void, and make people love you
Lazauskas, Joe2018
Book
Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business and all the relationships that matter to it through the art and science of telling great stories.
Main title:
The storytelling edge : how to transform your business, stop screaming into the void, and make people love you / Joe Lazauskas ; Shane Snow.
Author:
Lazauskas, Joe, authorSnow, Shane, author
Imprint:
Hoboken, New Jersey : Wiley, [2018]©2018
Collation:
xxiii, 176 pages : illustrations ; 23 cm
Notes:
At head of title: Contently presents.Includes index.
Contents:
The power of story -- The elements of great storytelling -- Honing your storytelling chops -- Transforming business with storytelling -- The killer formula for building an audience -- The brand newsroom -- The future of brand storytelling -- The storytelling habit.
ISBN:
9781119483359 (hardback)
Dewey class:
658.827
Language:
English
BRN:
508430
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| East Melbourne Library | -Business and IT | BUSIN 658.827 LAZA | Available |