Contagious : why things catch on
Berger, Jonah2013
Book
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.What makes things popular? And what is it that makes online content go viral? If you thought advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more thank others? Why are some stories and rumours more infectious?
Main title:
Contagious : why things catch on / Jonah Berger.
Author:
Edition:
1st Simon & Schuster hardcover ed.
Imprint:
New York : Simon & Schuster, c2013.
Collation:
viii, 244 p. : ill. ; 22 cm.
Notes:
Includes bibliographical references and index.
Contents:
Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
ISBN:
9781451686579 (hbk)1451686579 (hbk)9781471111693 (pbk)1471111695 (pbk)
Dewey class:
658.8342659.133
LC class:
HF5415.153
Language:
English
Subject:
BRN:
91586
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Kathleen Syme Carlton | -Business and IT | BUSIN 658.8342 BERG | On loan - Due: 30 Jun 2026 |