Planning and Producing the Advertisement [efilm]
2015
Streaming Video
Discusses the importance of projecting sales and profits in the context of planning the retail-advertising campaign. Follows each stage of the retail-advertising process from target market selection, developing creative, producing the ad, and culminates with media placement. Interviews with advertising professionals from an ad agency, design studio, direct mail and department store.
Main title:
Author:
Imprint:
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Collation:
1 online resource (streaming video file)
Notes:
Title from title frames.In Process Record.Originally produced by D.E. Visuals in 2001.In English
System details:
Mode of access: World Wide Web.
Language:
Undetermined
Subject:
Index terms:
Marketing; Advertising and PR
BRN:
494917
Electronic access: