Remove from your active Pick list Save for later

The innovator's playbook : how to design great products, services and experiences your customers will love!

Baird, Nathan2020

Book

Total copies: 1

Available: 1

Availability by location

Place reservation

Summary

Innovation is hard and rarely successful. Most innovations fail because of little or poor work at the front-end of the innovation process, that is, the initial pre-development phase where opportunities are identified and concepts are developed. In this book, the author shares his experience, tools and methods developed over hundreds of successful implementations and training of customer-centric innovation and design across multiple industries and continents. By taking a Design Thinking customer-centric approach to innovation, aspirational entrepreneurs, corporates and public sector workers across all levels, will learn to stop inventing solutions for non-existent needs and instead jump to the solution.