Selling the invisible : a field guide to modern marketing
Beckwith, Harry, 1949-2012
Book
A succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.
Main title:
Selling the invisible : a field guide to modern marketing / Harry Beckwith.
Author:
Edition:
1st trade ed.
Imprint:
New York : Business Plus, 2012, c1997.
Collation:
xxii, 247 p. ; 19 cm.
Notes:
Includes bibliographical references.
ISBN:
04466723199780446672313
Dewey class:
658.8
Language:
English
BRN:
125211
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Kathleen Syme Carlton | -Business and IT | BUSIN 658.8 BECK | Available |