The lean startup : how constant innovation to creates radically successful businesses
Ries, Eric, 1978-2011
Book
Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments.
Main title:
Author:
Ries, Eric, 1978-, author
Imprint:
London : Portfolio Penguin, [2011]©2011
Collation:
320 pages ; 22 cm
Notes:
Includes bibliographical references and index.
ISBN:
97806709216079780670921607 (paperback)
Dewey class:
658.11
Language:
English
Related title:
The Lean Startup [electronic resource] : How Constant Innovation Creates Radically Successful Businesses
BRN:
144339
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| East Melbourne Library | -Business and IT | BUSIN 658.11 RIES | Available |
| Kathleen Syme Carlton | -Business and IT | BUSIN 658.11 RIES | Available |
| Kathleen Syme Carlton | -Business and IT | BUSIN 658.11 RIES | Available |
| Library at the Dock | -Business and IT | BUSIN 658.11 RIES | On loan - Due: 22 Jul 2026 |
| narrm ngarrgu Library and Family Services | -Business and IT | BUSIN 658.11 RIES | On loan - Due: 20 Jul 2026 |
| North Melbourne Library | -Business and IT | BUSIN 658.11 RIES | Available |