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It's not how good you are, it's how good you want to be : the world's best-selling book

Arden, Paul2003

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Summary

Offers advice on how to accomplish personal goals and succeed by utilizing one's full potential, exploring such topics as blame, creativity, success, and intelligence.

Record details

Main title:

It's not how good you are, it's how good you want to be : the world's best-selling book / by Paul Arden.

Author:

Arden, Paul

Work:

It's not how good you are, it's how good you want to be : the world's best-selling book

Imprint:

London : Phaidon, c2003.

Collation:

127 p. : ill. (some col.) ; 18 cm.

Notes:

Cover title.

Contents:

Partial contents: Why do we strive for excellence when mediocrity is required? -- So how good do you want to be? -- You can achieve the unachievable -- 'I want to be as famous as Persil Automatic' -- Have you noticed how the cleverest people at school are not those who make it in life? -- The fundamentals -- Energy -- Do not seek praise, seek criticism -- It's all my fault -- Do not covet your ideas -- Don't look for the next opportunity. The one you have in hand is the opportunity -- Accentuate the positive -- Eliminate the negative -- Do not put your cleverness in front of the communication -- Don't promise what you can't deliver -- Know your client's aims -- What do you do when your client won't buy -- Don't take no for an answer -- When it can't be done, do it. If you don't do it, it doesn't exist -- If you can't solve a problem, it's because you're playing by the rules -- The person who doesn't make mistakes, is unlikely to make anything -- 'Fail, fail again. Fail better' -- It's wrong to be right -- It's right to be wrong -- Don't be afraid of silly ideas -- Give yourself some spin -- Play your cards right -- It's not what you know -- It's who you know -- Don't give a speech. Put on a show -- Getting fired can be a positive career move -- And now for a commercial break -- Doing a layout means having an idea -- Compose your aid from the weakest point -- Rough layouts sell the idea better than polished ones -- If you get stuck, draw with a different pen --

ISBN:

9780714843377

Dewey class:

650.1

LC class:

BF637.S4

Language:

English

Added title:

It is not how good you are, it's how good you want to be

Subject:

Success in businessSelf-actualization (Psychology)Customer services