How brands grow : what marketer's don't know
Sharp, Byron2010
Book
Brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on. Provides insight for all business professionals to market their brands effectively. Author from University of South Australia.
Main title:
How brands grow : what marketer's don't know / Byron Sharp and the researchers of the Ehrenberg-Bass Institute.
Author:
Imprint:
South Melbourne, Vic. : Oxford University Press, 2010.©2010
Collation:
xvii, 228 pages : illustrations ; 24 cm
Notes:
Bibliography: pages [218]-228.
ISBN:
9780195573565 (hbk)9780195573565 (paperback)
Dewey class:
658.83
Language:
English
BRN:
635717
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Library at the Dock | -Business and IT | BUSIN 658.83 SHAR | On loan - Due: 11 Jul 2026 |
| Southbank Library | -Business and IT | BUSIN 658.83 SHAR | Available |