Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more
Kerpen, Dave2015
Book
The New York Times and USA Today bestseller-updated to bring you up to speed on the latest social media sites, features, and strategies. From one of the world's leading figures in social media marketing, networking, and business applications comes the heavily revised and updated edition of the Likeable Social Media. Dave Kerpen is CEO of Likeable Local and Likeable Media, which has won two Wommy awards from the Word of Mouth Marketing Association (Womma) for excellence in word-of-mouth marketing.
Main title:
Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more / Dave Kerpen with Mallorie Rosenbluth and Meg Riedinger. New foreword by Carrie Kerpen.
Edition:
Revised and expanded second edition.
Imprint:
New York : McGraw-Hill, [2015]New York : McGraw-Hill, [2015]copyright2015
Collation:
xvi, 277 pages : illustrations ; 23 cm
Notes:
Includes index.
ISBN:
9780071836326 (paperback)
Dewey class:
658.872
Language:
English
Subject:
BRN:
164135
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| East Melbourne Library | -Business and IT | BUSIN 658.872 KERP | Available |