Competing against luck : the story of innovation and customer choice
Christensen, Clayton M.2016
Book
Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
Main title:
Competing against luck : the story of innovation and customer choice / Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan.
Author:
Christensen, Clayton M., authorHall, Taddy, authorDillon, Karen, (Editor), authorDuncan, David S., author
Edition:
First edition.
Imprint:
New York, NY : HarperBusiness, an imprint of HarperCollins Publishers, [2016]©2016
Collation:
xix, 262 pages ; 24 cm
Notes:
Includes bibliographical references and index.
Contents:
Contents: Section I: An introduction to jobs theory -- Chapter 1: The milk shake dilemma -- Chapter 2: Progress, not products -- Chapter 3: Jobs in the wild -- Section 2: The hard work--and payoff--of applying jobs theory -- Chapter 4: Job hunting -- Chapter 5: How to hear what your customers don't say -- Chapter 6: Building your résumé -- Section 3: The jobs to be done organization -- Chapter 7: Integrating around a job -- Chapter 8: Keeping your eye on the job -- Chapter 9: The jobs-focused organization -- Chapter 10: Final observations about the theory of jobs.
ISBN:
9780062565235 (paperback)
Dewey class:
658.4
Language:
English
BRN:
439565
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Library at the Dock | -Business and IT | BUSIN 658.4 CHRI | Available |