Marketing mix. Product case studies [efilm]
2014
Streaming Video
Key topics covered in this video incluide: Extension strategies, Famous marketing, Failures, Long lives, Short lives, Reincarnations masterbrands.
Main title:
Author:
Imprint:
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Collation:
1 online resource (1 video file, approximately 22 min.) : digital, .flv file, sound
Notes:
Title from title frames.Originally produced by TV Choice in 2013.
System details:
Mode of access: World Wide Web.
Language:
English
Added title:
BRN:
491788
Electronic access: