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Beyond self-interest : why the market rewards those who reject it

Pelc, Krzysztof J.2022

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Summary

We've learned that the way to get ahead is through strong will, grit and naked ambition. The belief that self-interest makes the world go round has served us well: it has helped make our society more affluent. But does that premise still hold? In Beyond Self-Interest, Krzysztof Pelc argues that those who prosper increasingly do so by spurning prosperity, or by convincing others that they are pursuing passion, purpose, love of craft - anything but their own self-advancement. From the Puritans, who followed a religious calling and yet made a killing; to the fastest-growing firms of today, who claim to be 'changing to the world' through 'doing what they love', declaring passion over profit is a profitable move. A bold, incisive and original work that draws on three centuries of intellectual thought, Beyond Self-Interest is a book to upend how we relate to capitalism. What if the true driver of market society is not the appearance of self-interest, but its opposite?