Communication Is Power: Mass Media and Mass Persuasion [efilm]
2015
Streaming Video
Examines advertising as a prelude to understanding the forms of mass persuasion. Investigates violence in the media and studies the history of persuasion in newspapers and magazines. Also examines the growing influence of electronic media in politics and dramatizes the controversial issues of political advertising and news management. Includes a Student Activity Book written by media authority Jeffrey Schrank.
Author:
Imprint:
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Collation:
1 online resource (streaming video file)
Notes:
Title from title frames.In Process Record.Originally produced by Guidance Associates in 1988.In English
System details:
Mode of access: World Wide Web.
Language:
Undetermined
Subject:
Index terms:
Marketing; Advertising and PRMedia Studies
BRN:
495130
Electronic access: