Logo Development: Identity Design and Discovery [eLearn]
Gardner, Bill2018
Streaming Video
Learn how to successfully begin a design project through the design and discovery process in part one of the Logo Development series.In part one of the three-part Logo Development series, Bill Gardner takes you step-by-step through the client discovery process–ensuring that you grasp where your client is coming from and know where they are going before you craft their logo. Exceptional visual brands come from designers who take the time to understand their client. This course explains the different motivations behind a rebrand, unique brand personalities, how to better understand your client’s business, and identify what differentiates them from their competitors. Bill wraps up the course with a discussion of competitive analysis and road map creation, complete with a downloadable visual brand discovery form, sample brief, and worksheets. This prepares you for part two of the series, Logo Development: Identity Development, which will take you through the process of designing various logos. (Be sure to round out your learning with part three of the series, Logo Development: Identity Delivery.)
Main title:
Logo Development: Identity Design and Discovery [eLearn] / with Bill Gardner
Author:
Gardner, Bill, speakerlinkedin.com (Firm)
Imprint:
Carpenteria, CA linkedin.com, 2018.
Notes:
2/14/201812:00:00AM
Performers:
Cast: Presenter: Bill Gardner
System details:
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
LC class:
LDC639066
Language:
English
BRN:
665823
Electronic access: