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Brand Luther [ebook] : How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe--and Started the Protestant Reformation

Pettegree, Andrew2015
eBook
-- brand   But that wasn't enough—not just words, but the medium itself was the message. Fatefully, Luther had a partner in the form of artist and businessman Lucas Cranach, who together with Wittenberg’s printers created the distinctive look of Luther's pamphlets. Together, Luther and Cranach created a product that spread like wildfire—it was both incredibly successful and widely imitated. Soon Germany was overwhelmed by a blizzard of pamphlets, with Wittenberg at its heart; the Reformation itself would blaze on for more than a hundred years.   Publishing in advance of the Reformation’s 500th anniversary, Brand Luther fuses the history of religion, of printing, and of capitalism—the literal marketplace of ideas—into one enthralling story, revolutionizing our understanding of one of the pivotal figures and eras in human history.
Author:
Imprint:
[S.l.] : Penguin Publishing Group, 2015.
Collation:
1 online resource400 p.
Notes:
Electronic book.Electronic reproduction. [S.l.] Penguin Publishing Group 2015 Available via World Wide Web.
System details:
Format: Adobe EPUBRequires: cloudLibrary (file size: 29.2 MB)
ISBN:
9780698410176
Language:
English
BRN:
428911
LocationCollectionCall numberStatus/Desc
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