The personal MBA : a world-class business education in a single volume
Kaufman, Josh2012
Book
An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it. Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to influential business writers including Seth Godin and David Allen, he's torn up the rulebook and given thousands of people worldwide the tools to teach themselves everything they need to know about business. The Personal MBA teaches simple mental models that help students understand every subject that's key to commercial success. From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this bestselling title distils everything you need to know to take on the MBA graduates and win. This book gives you everything you need to transform your business, your career or your working life forever.
Main title:
Author:
Kaufman, Josh, author
Edition:
Revised and expanded edition.
Imprint:
London Portfolio, 2012.©2012
Collation:
xviii, 446 pages ; 20 cm
Notes:
Includes index.Includes bibliographical references.
Contents:
Introduction : why read this book? -- 1. Value creation -- 2. Marketing -- 3. Sales -- 4. Value delivery -- 5. Finance -- 6. The human mind -- 7. Working with yourself -- 8. Working with others -- 9. Understanding systems -- 10. Analyzing systems -- 11. Improving systems.
ISBN:
97806709195369780670919536 (paperback)
Dewey class:
650
Language:
English
Added title:
BRN:
204270
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| City Library | -Business and IT | BUSIN 650 KAUF | On loan - Due: 20 Jul 2026 |
| narrm ngarrgu Library and Family Services | -Business and IT | BUSIN 650 KAUF | On reserve shelf at City Library |