Designing and managing a research project : a business student's guide
Polonsky, Michael J.2019
Book
Designing and Managing a Research Project: A Business Student's Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on "High Performance Shoes" with supporting materials and data. - From publisher.
Main title:
Designing and managing a research project : a business student's guide / Michael Jay Polonsky, David S. Waller
Author:
Polonsky, Michael J., authorWaller, David S., author
Edition:
Fourth edition.
Imprint:
Thousand Oaks, California : SAGE Publications, [2019]
Collation:
xiii, 345 pages : illustrations ; 26 cm.
Notes:
Revised edition of the authors' Designing and managing a research project, [2015].Includes bibliographical references and index.
Contents:
The foundationsIntroductionChoosing a topicThe role of the supervisorGroup work, group dynamics and the role of conflictEthical considerationsUndertaking the researchPlanning the research projectLiterature reviewData gatheringQualitative data collection and issues in analysisQuantitative data analysisCommunicating the resultsPresenting the resultsIdentifying the implications and establishing recommendationsWriting the reportOral presentationsConcluding remarksAbout the authorsIndex.
ISBN:
9781544316468 (paperback)1544316461 (paperback)
Dewey class:
650.072
Language:
English
Subject:
BRN:
869297
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| City Library | Box Hill Institute | 650.072 POL | Available |