Brand and Marketing Integration [eLearn]
Shapiro, Dina2017
Streaming Video
Learn how to leverage the four types of brand and marketing integration—vertical, horizontal, external, and internal—to successfully reach all of your stakeholders.When the concept of marketing integration comes up, many people automatically think about external customer marketing; however, external approaches—advertising, social media, and event marketing, for example—are just one piece of the puzzle. In this course, Dina Shapiro shares a comprehensive brand and marketing integration approach that encompasses all external and internal stakeholders and touchpoints. Along with going over external marketing, Dina covers three other important types of integration: vertical, horizontal, and internal. She also explores common roadblocks and shows how to incorporate integration strategies into your own company.
Main title:
Brand and Marketing Integration [eLearn] / with Dina Shapiro
Author:
Shapiro, Dina, speakerlinkedin.com (Firm)
Imprint:
Carpenteria, CA linkedin.com, 2017.
Notes:
3/01/201712:00:00AM
Performers:
Cast: Presenter: Dina Shapiro
System details:
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
LC class:
LDC432562
Language:
English
BRN:
687373
Electronic access: