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Ogilvy on advertising

Ogilvy, David, 1911-19992008
Book
David Ogilvy is well known and respected as the most successful adman of all time. This text gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate. In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world
Main title:
Ogilvy on advertising / David Ogilvy.
Author:
Imprint:
London : Prion, [2008]©1983
Collation:
224 pages : illustrations (some colour) ; 25 cm
Notes:
Originally published: 1983.Includes bibliographical references (page 218) and index.
ISBN:
97818537561539781853756153 (paperback)
Dewey class:
659.1
Language:
English
BRN:
154982
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