Skip to main content
City of Melbourne Libraries

Filter results

Loading...

Search results

Showing 1 of 1
List view record 1: Alchemy : the dark art and curious science of creating magic in brands, business, and lifeList view anchor tag for record 1: Alchemy : the dark art and curious science of creating magic in brands, business, and life
Thumbnail for Alchemy : the dark art and curious science of creating magic in brands, business, and life

Alchemy : the dark art and curious science of creating magic in brands, business, and life

Sutherland, Rory, 1965-2019
Why is Red Bull so popular, though everyone - everyone! - hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavour, price, quality). The surrounding world, meanwhile, is irreducibly complex an...
Clear current selections
items currently selected
View my active Pick list
0Items in my active Pick list