"A thriving visitor economy is at the heart of Melbourne’s economy. The visitor economy is more than tourism. It encompasses the web of interactions between visitors and a destination, along with the direct and indirect impacts arising from their activities. 1 Tourism forecasts for Australia 2023-2028, Tourism Research Australia. The visitor economy is a significant driver of growth, prosperity and wellbeing for Melbourne. By 2028, it is anticipated that Melbourne will welcome more than 18 million visitors who will contribute $16.8 billion to the city’s economy"--Page 4.