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The practical guide to selling with emotional intelligence : driving optimal sales results through the applied principles of emotional intelligence

Lima, Daniele2017

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Summary

Since the term Emotional Intelligence was first coined in 1990 by noted psychologists Peter Salovey and John D. Mayer, extensive and ongoing research has been ongoing and has consistently demonstrated the staggeringly significant role emotional intelligence plays in predicting future success and positive business outcomes. Importantly it has been shown to be the single most important factor in the makeup of any successful professional, be it in sales or any other field of endeavour. This book shows that Emotional Intelligence is not only the most powerful predictor of success in the workplace, but is twice as important as the combined value of Intelligence Quotient (I.Q) and Technical Skill combined. This book takes the most efficient and proven sales techniques and strategic guidelines whilst seamlessly combining them with the key driving principles for Emotional Intelligence, to deliver a practical, step by step guide that is logically set out, intuitive to follow and universally applicable to any sales role within any market place.