Qualitative Consumer Research. Episode 5 [efilm]
2015
Streaming Video
A video from ECU's archive of documentaries and teaching films. In this program Professor Russell Belk describes the concepts of thick description and thick interpretation and strategies available to develop them, the coding of data using the constant comparative method and concludes with hints to assist in the analysis and interpretation of data. Produced by David Crewes.
Main title:
Author:
Imprint:
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Collation:
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Notes:
Originally produced by Edith Cowan University in 2012.Originally produced Perth, Edith Cowan University, 2012.
System details:
Mode of access: World Wide Web.
Language:
English
BRN:
493357
Electronic access: