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List view record 1: Qualitative Consumer Research. Episode 5 [efilm]List view anchor tag for record 1: Qualitative Consumer Research. Episode 5 [efilm]
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Qualitative Consumer Research. Episode 5 [efilm]

2015
A video from ECU's archive of documentaries and teaching films. In this program Professor Russell Belk describes the concepts of thick description and thick interpretation and strategies available to develop them, the coding of data using the constant comparative method and concludes with hints t...
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